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Focused on you
For 30 years we have been based on the needs of consumers and their lifestyles to think and manufacture affordable and high-performance products.
Our History
We are Siera, a company developed by highly experienced engineers, sharing knowledge, experience, and a passion for quality and excellence.
With our own manufacturing and design (first in Portugal, then in Korea, and now from our headquarters in Hong Kong), we develop products based on the needs and lifestyles of our customers, providing innovation, comfort, and security to consumers.
In the 1990s, electronic technology expanded and diversified into various areas. Since 1995, Siera has been strongly focused on the then-emerging Electronic Security segment, with a clear objective: to make Siera a benchmark in the sector, providing innovative, affordable products and a highly qualified, personalized after-sales service.
Determined to follow our own path, our mission is to change the game in the world of Electronic Security by manufacturing quality products at competitive prices, with the great advantage of support and respect for commercial agreements.
Over the years, we have seen many brands come and go, relying on the quality of their products but neglecting the most important values: dedication, commercial transparency, proximity, and respect for the commercial chain.
Partners, clients, knowledge, trust, respect—these are the foundations on which Siera has established itself today as a decentralized global company, with over 1,000 certified products, more than 220 official sales channels in 70 countries across five continents, working every day with the same enthusiasm and energy as on the first day, prioritizing quality and ethics, not shortcuts that harm the industry.
These values, combined with innovative products, make us a very attractive brand for many types of clients.
We develop the market exclusively through our distribution chain, a strategy that positions us uniquely in the industry. This approach ensures the generation of healthy, long-term commercial relationships, resulting in highly valuable benefits for both parties.

We constantly work on developing new and better products, incorporating the latest advances in technology, to meet the changing needs of today's world.

We apply strict controls in all the Company's internal processes; which we also encourage and demand from our distributors around the world.

Our business partners have official, first-line advice and technical support, at their same time and language.
Proud of our numbers
Agile, professional, innovative and respectful of our trade agreements.
30
years developing electronics
sales channels
5
continents
+1000
approved products
Let’s develop your next project together!
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